CASE STUDY 04 / Furniture, decor, and lifestyle retail

Urban Fraiche Lifestyle

Building the marketing foundation while the business was being built.

Q4 2024 - August 2026

8K+local followers

100+Yelp and Google reviews

$1Kmonthly Meta budget

LOCALnews coverage earned

THE CHALLENGE

A new brick-and-mortar business with an unusually wide range of products needed awareness and foot traffic without forcing the owner to become a marketing expert during launch.

THE STRATEGY

We created the brand foundation, built the local discovery infrastructure, produced curiosity-driven content, activated outdoor events, pitched the founder story to local media, and used a lean Meta budget to reach people interested in vintage, local, and non-big-box retail.

WHAT SUNRISE CINEMA PROVIDEDCONNECTED CAPABILITIES

01Brand development

02Short-form advertising

03Meta advertising

04Photography

05Print advertising

06Local listings

07ROI analysis

WHAT CHANGED

Within the launch window, Urban Fraiche had a recognizable identity, a sizable local audience, a strong review footprint, and visibility beyond social media.

Reported results reflect the approved public reporting period shown above. Performance varies by business, offer, market, sales process, and investment.

NEXT CASE STUDY

01Killing Time Watch Company

LET'S TALK SHOP

Urban Fraiche Lifestyle

A new brick-and-mortar business with an unusually wide range of products needed awareness and foot traffic without forcing the owner to become a marketing expert during launch.

Within the launch window, Urban Fraiche had a recognizable identity, a sizable local audience, a strong review footprint, and visibility beyond social media.

WANT TO BUILD THE NEXT CASE STUDY?