CASE STUDY 01 / Independent luxury watch dealer
Killing Time Watch Company
Turning a point of view into a category-leading audience.
Q2 2024 - August 2026THE CHALLENGE
Killing Time needed to earn attention locally and nationally while competing with established dealer pages that often looked and sounded the same.
THE STRATEGY
We built around what was already genuine: 1990s hip-hop, a conversational delivery, monochrome visuals, clear opinions, and a willingness to educate without turning every post into a sales pitch. Organic winners became the foundation for paid campaigns and cross-platform distribution.
WHAT SUNRISE CINEMA PROVIDEDCONNECTED CAPABILITIES
WHAT CHANGED
The audience grew beyond the peer pages that originally inspired the brand, paid investment scaled after repeated success, and the business expanded from a corporate office into a brick-and-mortar location in Old Town Scottsdale.
Reported results reflect the approved public reporting period shown above. Performance varies by business, offer, market, sales process, and investment.
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