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Marketing Direction / 10

FRACTIONAL BRAND & MARKETING DIRECTION

Hands-on senior marketing leadership for businesses with people doing pieces of the work but no one connecting the whole operation.

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THE BUSINESS PROBLEM

The web partner, ad vendor, content team, sales group, and leadership can all stay busy while moving in different directions.

WHAT IS INCLUDED
  1. 01Positioning, messaging, and offer development
  2. 02Channel planning and budgeting
  3. 03Creative direction and campaign strategy
  4. 04Vendor and team coordination
  5. 05Performance reporting and sales alignment
OUR APPROACH
“

We are more involved than a traditional consultant, moving between the brand, creative, media plan, execution, and spreadsheet.

A REASONABLE EXPECTATION

WHAT SHOULD CHANGE?

Clearer priorities, stronger coordination, useful reporting, and decisions tied to acquisition, sales, revenue, and long-term brand value.

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